Drafts your pitches in your voice. Answers your clients the way you would. Tracks what you decided last month. Turns rough notes into something you can send.
A decade building custom software. Co-founded Gatera Studio (interactive software, VR/AR for enterprise clients). Now using AI to run my own practice across multiple projects.
Drafts your pitches in your voice. Answers your clients the way you would. Tracks what you decided last month. Turns rough notes into something you can send.
A decade building custom software. Co-founded Gatera Studio. Now using AI to run my own practice across multiple projects.
One session · You own it
One session. You own it. No lock-in.
Below: the four kinds of instructions I write. Then a live demo running on them. Same architecture on Claude, ChatGPT, or another LLM.
Four kinds of instructions. Written once, reused on every request from there on. Configuring AI is just writing the right ones.
Start here. Install Claude Code: the version of Claude that runs on your computer and can create, edit, and delete files directly. (ChatGPT and Codex are catching up; pick whichever fits your stack.) Then point it at the folder where your work lives: client emails, project notes, contracts, drafts, the decisions you've already made. That's the foundation. Once you've done this, AI is no longer a chat box. It's a coworker working in the same files you do, and every other step builds on top of this. If your folders are a mess to begin with, that's the first part of the work. I help with that too.
~/Cortex/ ├── Projects/ │ ├── Business Development/ │ ├── Cortex/ │ ├── Royal Odyssey/ │ └── Integraccess/ ├── Database/ │ ├── journal/ │ ├── decision/ │ └── task/ └── CLAUDE.md
An example of how I keep mine. Yours can look however your work already does.
Now you create a file at the top of that folder, called CLAUDE.md. This is the most important one in the whole setup. Claude reads it before every single message you send. Inside, you put everything you'd otherwise re-explain every time. Your conventions: how you write proposals, how you reply to clients, what you'd never do for a client. Your principles: the defaults you've earned the hard way, your standards for what's worth shipping, your business philosophy. Once it's in here, Claude carries it forward on every request. The longer you run the setup, the more of your judgment lives in this file. That's the difference between AI sounding generic and AI thinking the way you do.
One file at the top of the folder. When a topic gets long it splits into its own rule file (email-voice.md, proposal-structure.md). Same mechanism, one chapter per file.
## Working style - default to the naive option. burden of proof is on the complex alternative. - terse output. state results directly. - bias toward action. when pol asks for something, execute it. - no em dashes. use periods, colons, commas, parentheses depending on intent. ## Safety defaults - ask before destructive operations. - snapshot replaced content to a journal before deletion.
Look at the work you do every week. Drafting client replies. Writing the weekly recap. Logging a decision with its reasoning. For each routine, write a short markdown file in .claude/skills/ that describes what it does and when to use it. From then on, you trigger the whole thing with one sentence. Codified once, run on demand. Most of mine are 20 to 50 lines; none take more than an afternoon to write. After a couple of months you'll have a dozen skills covering the work you used to type by hand.
Each one is a plain text file in .claude/skills/. Codified once, run on demand.
Last step: wire Claude into the tools you already work in. MCPs (Model Context Protocols) are the connectors. Each one is a small package you install once that lets Claude talk to one of your apps through the app's existing permissions. Pick the ones from your real stack: your email, your calendar, your CRM, your accounting, your design files. By the end of this step, Claude isn't just reading your work folder. It's reading and writing across your whole working environment.
Each connector runs through the original tool's permissions. Nothing intermediated. Add whichever of your tools have an MCP.
Recent setups
Built a project-intake pipeline. AI reads a new client brief, pulls precedent from past engagements, drafts the scope in the studio's voice. Producer reviews, edits, sends. First-proposal turnaround dropped from half a day to twenty minutes.
Wrote the instructions for the booking and ops side: AI drafts the weekly client status from session notes, generates invoices, flags follow-ups.
[One sentence on what was set up.] [One sentence on what changed.]
Next · the same instructions, doing work, live in this conversation ↓
Those instructions, doing work. Pick any prompt. Claude runs against the same context I just showed you. Real, generated in this conversation, not pre-recorded. Same architecture on ChatGPT or another LLM.
Your version: same architecture, your data. Your clients, your decisions, your voice, your week. Asked of your work, answered from inside it.
These are the numbers I track in my own practice. Most setups land in this range in the first month.
Half a day → 20 minutes. AI drafts from your past briefs, you read, edit, send.
Find the reasoning behind a choice you made in February: seconds, not an evening of scrolling email.
Reading-ready update per project: 5 minutes, instead of 90.
Drafts pre-written, threads pre-summarized, follow-ups pre-flagged: 30 minutes a day, instead of two hours.
These are my numbers, from a year of running this across multiple projects. Yours will look different in the first month and stabilize by month two. The free call surfaces which numbers will move most for your work.
You walk me through a normal week. Ask me anything about AI. I tell you where AI can help, and whether this fits your work at all. No pitch, no obligation.
I study your workflow, then send you a document: the instructions I'd build for you, what's included, what's not, and a budget. You decide from there.
We build it live. Your structure, your CLAUDE.md, your skills, your connectors. 60 to 90 minutes. By the end we're using it on real work: an email you owe, a proposal you're drafting, a decision you're about to make.
Everything lives in plain text on your machine. I hand you a short guide for extending the instructions yourself: adding rules as your work evolves, codifying new skills, wiring new connectors when you need them.
You walk me through a normal week. Ask me anything about AI. I tell you where AI can help, and whether this fits your work at all. No pitch, no obligation.
I study your workflow, then send you a document: the instructions I'd build for you, what's included, what's not, and a budget. You decide from there.
We build it live. 60 to 90 minutes. By the end we're using it on real work: an email you owe, a proposal you're drafting, a decision you're about to make.
Everything lives in plain text on your machine. I hand you a short guide for extending the instructions yourself: adding rules as your work evolves, codifying new skills, wiring new connectors when you need them.
30 minutes. I respond within 24 hours. No prep required. Pay only if we go ahead.
I'm Pol Ferrando, a software engineer based in Barcelona. A decade building custom software, mostly on the interactive end. Co-founded Gatera Studio, where we built interactive software, VR/AR for enterprise clients, and games.
For the last year I've been running my own practice the way I'd help you run yours. Multiple active projects, AI tuned to my voice, my clients, my decisions. I spent the year figuring out what to keep and what to throw away. What I hand you is the configuration that survived: written instructions, not slides.
You'd work with me directly. No junior consultant doing the work while a partner sells it. A decade of writing software, now writing instructions for AI. Configuring AI is programming, and that's what you're buying. The instructions are plain text (this site is an artifact of them), so what you're buying isn't trapped in one head.
Your data stays on your computer. The Claude API doesn't retain it for training under Anthropic's standard terms. Anything we wire (email, calendar, drive, your tools) uses your existing accounts and your existing permissions. No data goes through me.
You can. The AI directly knows nothing about your clients, your past decisions, your writing voice, or your workflow. The instructions are the difference between asking a generic AI a generic question and asking your AI a specific question about your work. The tool isn't the value. The configuration is.
It works best when your work product is mostly text: proposals, briefs, decisions, communications, client emails. Weaker fit for visual-tool-dominant work (CAD, video editing, design files). If you're not sure, the free call answers it.
You don't have to. The same way you don't have to understand a database to use a CRM. The free call is in language you'll understand, with an honest read on whether you should DIY this.
You could. I already wrote and rewrote these instructions for a year. You'd be buying the configuration that survived, dropped into your work in one session.
The structured work outlives the AI. You end up with the cleanest project history you've ever had, even if the AI side commoditizes.
You're hiring a specific person's judgment, not a firm. The person who does the work is the person you talk to. The methodology is documented (this site is part of it), so the value isn't trapped in one head.
If your work is mostly text and you've been pasting context into AI again and again, the free call answers whether the configuration would do useful work for you. No pitch. Pay only if we go ahead.
30 minutes. I respond within 24 hours.